Why Is it Crucial to Optimize the Images in Your WordPress Website?

Humans are visual creatures, and we are drawn to bright, attractive pictures. They say a picture is worth a thousand words, and many WordPress website owners sprinkle their text content with images in an attempt to improve user experience (UX) for visitors and also to engage with them better. However, many owners forego optimizing the images they are using — which can prove to be a costly mistake.

What is image optimisation?

Most images are large and bulky, especially if you shoot the picture with a modern day camera or smartphone. It’s not uncommon for the picture size to exceed several megabytes (MBs). Image optimization involves compressing the image to reduce its size significantly. Correct optimization also means keeping the quality of the photo intact and making provisions for search engines.

Why should you worry about image optimisation?

Wordpress Website development

There are several reasons why you need to opt for image optimization on your site:
Large images affect load times:

Large images can bloat the size of your web page. Large web pages require more data to be passed from the server to a visitor’s device and the browser has to process more data before rendering the page. All this contributes to increased load times. Users these days don’t have the patience to wait for more than a few seconds for a page to load!

It significantly affects your SEO rankings:

Fast loading times are a ranking factor in Google’s search engine pages. If you have slow load times, your website will get ranked below other websites that have faster load times. Not scaling down images can mean the difference between your site being found by just a dozen users, compared to a hundred users. Alt text tags used by pictures also boost rankings.

Ignoring it spoils the UX:

Finally, half of all internet users expect a website to load in less than two seconds on their phones and desktops. If a page takes longer than that to load, it spoils the user experience.

There are several free image scaling tools available that you can try out for free. Alternatively, if you’re not tech-savvy, you can hire dedicated wordpress developers to optimize your images as well as boost your search engine rankings at an affordable price.