Everyone’s a copywriter. Right?

There’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) tell a designer how things should look.

It’s a huge and common problem, caused by a “client is always right” attitude — something we’ve all experienced, and all must endure. There is a point where you can actually see the lights go off in a designer’s eyes as their soul tries to escape their body — and that point is usually the 10th round of amends.

Anyhoo.

Less talked about is the “everyone is a copywriter” problem. Today, we’re going to address that and dissect some of the things your copywriter is thinking when you decide that you’re also a midweight copywriter… but probably won’t say.

To your face.

Let’s not hesitate.

Grammar “rules” are guidelines, not rules.

This will split the sea like Moses, but let us go ahead and say it anyway.

Much like design, copy is subject to the tastes, preferences and aims of the reader. Every now and then, you (as the copywriter) will come up against a self-professed “grammar expert”.

It could be your client. It could be your co-worker. Heck, it could even be legal. Sometimes they’re right, sometimes they’re wrong, but most of the time…

They’re an idiot.