Even a brief look over their Twitter and some other bits informs me that they don’t possess the pizazz to pull off what you do, so I wouldn’t sweat the style stuff — your voice is extremely distinct. The difference between the fake designer handbag and the real designer handbag, y’know?
Thank you for such a hilarious and entertaining response! Yes, you’re right – we’re all up against it. Never even considered the self-diagnosis thing but it’s incredibly fitting! Thank you for your kind words.
No, not at all, we all do! It’s a subjective game. In fact, sometimes the aim is to be so sickening and annoying that your brand is front of mind, regardless of whether you’re creating a positive or negative association. Did you see the VIPoo advert? Very recent example of it.