Dec 7, 2019Hello. I’m writing a book.My name is Clare Barry, and I’m an alcoholic. Kidding. I’m a copywriter. Who likes to drink. You may remember me from my greatest hits, such as “Everyone’s a copywriter, right?” Yes. Unfortunately this has nothing to do with that. I’m writing a travel book. Sort of. Kinda. Maybe? I…Writing2 min read
Published in Prototypr·Mar 11, 2018How to generate ideas: Be more Hume, and stop doing what you’re f****ng told.The tagline on my website says: “I write down ideas for money”. I’m a copywriter, so this is true — generating ideas is my actual job. People pay me because I basically make something out of nothing. If you haven’t got a name, I’ll give you one. If you haven’t…Copywriting9 min read
Sep 1, 2017Everyone’s a copywriter. Right?There’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) tell a designer how things should look. It’s a huge and common problem, caused by a “client is always right” attitude — something we’ve…Writing10 min read
Jun 15, 2017The Vague Role of ‘Copywriter’I’m not a space-filler or a human dictionary — The role of Copywriter has become increasingly murky in recent years. Even within my own agency, there are some hilarious, throwaway interpretations of my role. To some, I’m a creative. To others, I’m a “space filler.” Or a “content storydoer.” …Copywriting8 min read
