3 Ways Your SEO Improves When You Use Social Media

When you use social media to share your breadth and depth of knowledge, it positively effects your search engine ranking.

1. When someone else shares your posts, your content is located more places on the web organically. This increases your post reach and brand recognition. Search engines track these and will rank you higher. One way to encourage this is to follow experts in your field on social media.
2. Your own content builds your search ranking over time. Every time you post something, your content is evaluated by search engines. Your topics and keywords are taken into consideration, in addition to the location of the post and any links you have in it.
3. Backlinks are created when you post on social media or guest post. These links back to your site are very valuable, and depending on the ranking of the site you’re posting on, can make a big difference in your search engine ranking.

There are enough reasons to post on social media regularly. If you don’t yet, start small and create a simple plan with your most-used keywords and topics. If you already do post on social media, try to vary the kinds of content you produce, do user research to find out what kinds of content to produce, and to create content more frequently.