The Inside Story Behind Pebble’s Demise
Steven Levy

Tech companies need to understand there are only so many devices the average person needs while most of the devices double up on features. I love Apple but I’m also just an average user. I do not need a Macbook Pro, an iPad, an iPhone AND an iWatch. I just don’t. As discovered, fitness people may find a use for a smartwatch but for the rest of us who don’t want to count our steps every day and monitor our heartbeat there has been no clear explanation of why I need a smartwatch and what the point is when I have all my other tech things. I have an iPhone, why exactly do I need a smartwatch that is so must-have I’ll spend that much?

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