Tech companies need to understand there are only so many devices the average person needs while most of the devices double up on features. I love Apple but I’m also just an average user. I do not need a Macbook Pro, an iPad, an iPhone AND an iWatch. I just don’t. As discovered, fitness people may find a use for a smartwatch but for the rest of us who don’t want to count our steps every day and monitor our heartbeat there has been no clear explanation of why I need a smartwatch and what the point is when I have all my other tech things. I have an iPhone, why exactly do I need a smartwatch that is so must-have I’ll spend that much?