My understanding of the glocality concept is producing global work in the confinements of your own locality. In other words “think global, act local” (Visser, W. 2011). Whether you are an artist, businessman or an even entrepreneurial, contemporary times demonstrate how simple operating in your own locality is and how easily it can be shared on a global scale. Each locality is different and is built on different influences whether it is social, cultural or even spiritual. These influences are what make localities exactly that. Through the use of technological advancement and in particular the Internet, these localities can be shared, discussed, debated and adapted on a global scale. The most prominent example is the music industry and how local music inspirations can affect people on a global scale. The Internet and more specifically social mediums such as “MySpace, YouTube, any of those things, they are really are helping local people get there music heard all the way across the other side of the world” (Heron, P, 2011).

Music is a prime example of glocality in which individuals and group work together locally to spread their creativity on a global scale. From a personal experience I was not musically gifted however I was intrigued about my family tree and generation since my mother is half Chinese and my father was adopted and unaware of his ethnic origins. This being the case I decided to undergo National Geographic’s Geographical Project, which “uses advanced DNA analysis and worked with indigenous communities to help answer fundamental questions about where humans originated and how we came to populate the Earth”(National Geographic, 2014). The results (pictured below) took me from my locality in Camberwell to all over the world. In reading and understanding the results, it is clear that “Each glocality is unique in many ways” (Meryowitz, J, 2004). As a result of greater technology local matters and issues can now be taken global and vice versa. Different communities, cultures and groups can all discover, discuss and identify different localities on a global scale thanks to the Internet. On a global scale and overall “we continue to live in particular physical localities, we now increasingly share information with and about people who live in local-ities different from our own” (Meryowitz, J, 2004).

Heron, P, 2011, “Glocal Scene — Music Documentary”, retrieved:, date retrieved: August 10, 2015

Meryowitz, J, 2004, ‘The Rise of Glocality: New sense of place and identity in the Global Village’, New York: Oxford University Press, data retrieved August 10, 2015

National Geographic, 2015, “The Human Story, join the project and learn about your story”, data retrieved:

Visser, W, 2011, ‘Glocality: Thinking Global and Acting Local in CSR, Wayne Visser Blog Briefing’, 11 July 2011.