The Story of our Food
“Today’s health conscious individuals like you and I are only hysterical about the consumption of processed foods. We have turned a blind eye towards the source of our food and how it has reached our plates. While we are awed by the neatly exhibited supermarket groceries, the truth is that we do not know how safe it is.”
Anyone who has never heard of Clean India Mission (‘Swachh Bharat Abhiyan’) is probably living under a rock. Millions of Indians are contributing towards making India clean before the 150th birth anniversary of the father of our nation, Mahatma Gandhi. While there is a tremendous amount of awareness and focus towards the Clean India Mission, sadly, there is very little awareness of Clean Food.
The Lost Food Trail
Most people believe that clean food is all about buying groceries and dressed up fruits & vegetables from the swankiest of hyper or super markets
Well, the idea of clean food goes beyond that. Let’s take a quick trip to the pre-independent India and even earlier to understand this better. Back in those times, food was simply rice, grains, meat, fish, vegetables, fruits and dairy available from local farmers or small farmer-run stores that people knew well. They precisely knew where it came from, who grew them and how. The distance between producers and consumers was insignificant and there was a great level of trust backed by ethics.
Things changed rapidly with the advent of industrialization and urbanization. The distance between food sources and our plates grew by miles. Many government policies knowingly or unknowingly broadened the distance and broke that profound trust, for e.g., the white revolution and the green revolution.
The White Revolution increased the total milk output in the country and uplifted thousands of farmers. However, at the same time, it started depleting the native breeds with the introduction of foreign breeds. Not only were these breeds unsuitable for India’s climatic conditions, but they also produced unhealthy milk . Subsequently, the deep association of animal husbandry with agriculture was heavily disrupted. Somehow, you and I unwittingly seem to be happy and content with drinking unhealthy, adulterated, days old, highly processed and modified milk.
The Green Revolution, on the other hand brought in policies to implement and promote modern seed varieties and methods to boost production of marketable crops. High-yielding crops that went hand in hand with the agro-chemicals gobbled up nutrients like nitrogen, phosphorous, iron and manganese, making the soil anemic and devoid of friendly bio-organisms. A vicious cycle ensued, crops turned out to be disease prone and the farmers had to relentlessly spray deadly poison on their fields. Imagine the fact that our basic food supply such as rice, grains, flour, vegetables and sugar are getting treated in harmful ways and this is slowly and silently altering our genes and also causing cancer.
So what is Clean Food?
Today’s health conscious individuals like you and I are only hysterical about the consumption of processed foods. We have turned a blind eye towards the source of our food and how it has reached our plates. While we are awed by the neatly exhibited supermarket groceries, the truth is that we do not know how safe it is. So what really is Clean Food?
Simply put, Clean Food is all about consuming safe, healthy and unprocessed food sourced directly from local farmers through a sustainable and ethical process.
We need to take a step back, re-think and re-wire the entire system, not just by our food choices but through ethical and sustainable sourcing. This calls for a wholesome change in approach right from the farmers to consumers, from agriculture practices to our food choices, from cattle breeds used in dairy to our dairy consumption habits.
We need a Clean Food Revolution, not only for ourselves but for our future generations.
Together let’s start the Clean Food Revolution!
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