Clickky
Сlickky is a leading platform for publishers to monetize mobile traffic in emerging markets.
Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps
July 11, 2016
What:
Brands have a real chance to capitalize on messaging apps.
Why:
- Messaging apps now boast more active users than social networks.
- Over ¾ of boomers are interested in making purchases via Facebook messenger using PayPal.
- Consumers are ready to receive coupons, notification of store sales, happy hour notifications etc.
Who wins:
- Messaging apps.
- Brands.
Who lose:
Users who think that they don’t mind ads in their messages.
What to do:
Use this channel actively.
TOP10 mobile marketing news overview
