Smartphone Data Traffic on the Rise

June 22, 2016

What:

Global smartphone data traffic will grow at an average rate of 50 percent per year until 2021.

Why:

As smartphone usage continues to increase and mobile content becomes richer and more video-heavy, the amount of data traffic people consume on their smartphones rises sharply.

Who wins:

The internet-providers and smartphone producers with large battery capacity.

Who lose:

People who like to talk, not to scroll.

What to do:

Master big data optimization instruments.

Source

TOP10 mobile marketing news overview