How Much Does Being A Highly-Empathetic, Caring CEO Improve the Bottom Line In Business and Life?

Clifford Jones
Apr 12, 2018 · 3 min read

One of my dreams as a kid was to work with my father in his business. Dad was my hero mainly because he was one of the most-caring and empathetic human beings I’ve ever known. He was a very successful sales, marketing and businessman who lived the life of his dreams. Dad cared.

My father passed away in June of 2014, shortly after Father’s Day. Even though I never got to work with my dad, I learned the value of being a caring leader in all aspects of life, especially in the workplace. I learned to care, also. This helped me be a better husband, father and leader at work.

Fast forward to today. I get to be business partners with a man who reminds me very much of my father, except he’s world-famous, and has sold more than 10 million books that have been translated into more languages that I knew existed. His name is Harvey Mackay. Harvey cares more than any business leader I have ever known, and he’s got the $100 million company, MackayMitchell Envelope Company, the wealth, health, longevity and joy of being a highly-empathetic and caring leader to prove it.

Meet Harvey Mackay, The Original Shark, Who Cares

In case you don’t know who Harvey Mackay is, you can learn more here. Harvey is legendary to virtually any business person who has been in business since the late 1980’s when Harvey unleashed his first, New York Times best-selling book, How To Swim With The Sharks Without Being Eaten Alive — Outsell, Outmotivate, and Outnegotiate Your Competition.

In short, Harvey is the guy who wrote the book on how to deal with sharks. And being a shark these days is trendy stuff, unless you’re a surfer who had a really bad day.

But what would it mean to be a caring shark; a business leader who is incredibly-empathetic and tuned to ensuring he or she hires, inspires and leads people who also care, to success?

I believe it makes all the difference in the world, and over the weeks and months ahead, I’ll write about my experience meeting and working with the many, caring, and highly-successful business leaders who Harvey has inspired for more than 50 years.

The Best Sharks In Business, And Life, Really Care

Being a caring business leader makes a massive difference for the bottom line. Not only is this my opinion based on direct experience working with both caring, and not-so-caring business leaders, but there is also evidence of the same from people far smarter than I.

If you’re a mere mortal person like me, the quickest way to know if your leader really cares is how you feel when you are around the leader. How you feel every day affects your desire and ability to produce a result consistent with the leader’s vision, purpose and plan. Think about how you feel when at work, and how leadership influences this. Feel great, produce great results.

Have you ever worked for a leader who didn’t care? Me, too. It’s painful. We get the opposite effect of a caring leader. Caring leadership counts.

Measuring The Immeasurable

What’s the measure of a highly-empathetic and caring leader at work, or at home? In other words, how much does caring count, even if you only care about your bottom line?

I believe the caring qualities of a leader are beyond measure. How can you measure the value of how people feel? Surely you will see some of this reflected in consistently-solid performance of your Income Statement and Balance Sheet. But you will also see and feel the value of caring leadership when you are at work. This will become part of your company culture, because caring is infectious.

The more I work as a leader, the more I learn to care. I remember how my father became wiser, more caring and compassionate as he aged. We talked about the value of empathy, how it makes such a massive difference in the world, and why it’s important to lead by example.

How much would it be worth to you to be a more caring leader?

For me and millions of other business leaders like Harvey Mackay, caring counts beyond measure.

Be a more caring leader. Make the world a better place.

Clifford Jones

Written by

Strategic advisor to business owners and CEO’s, writer, speaker, recovering business owner.