WATCH: Early literacy takes center stage on NBC’s “Days of Our Lives”

Popular daytime drama collaborates with Too Small to Fail to encourage reading with young children

The message that it’s critically important to talk, read, and sing to young children is taking center stage on daytime television.

In an episode of the popular daytime drama, Days of Lives, character Chad DiMera hosts a charitable reading challenge and stresses to an audience the importance of reading with children. The integration comes as the result of a collaboration between NBC and the Clinton Foundation’s Too Small to Fail initiative.

Research shows that talking, reading, and singing with young children from birth helps build their brains as well as important language, reading, and social skills. Check out Too Small to Fail’s Talk, Read, and Sing Together Every Day tips for families to learn how you can take advantage of daily moments to boost your child’s early brain and language development.

Too Small to Fail, a joint initiative of the Clinton Foundation and The Opportunity Institute, is leading a public awareness and action campaign to promote the importance of early brain and language development and to empower parents with tools to talk, read, and sing with their young children from birth.

For more tips and information, visit talkingisteaching.org.