Over two years later and this article is still relevant.
It’s a shame, but most of the “life” and “business” coaches you find on the web just don’t give a shit about their customers. It’s disgusting how many, to your point, just sell their lifestyle on Instagram / Facebook, and then push their “course” that will magically make your life like theirs.
In my opinion, even the term business coach turns prospective clients off these days. They hear it and immediately think you’re some Instagram diva without a shred of business experience. Instead these days, I prefer the term partner. Because I care about my clients businesses just as much as I would if I were a co-founder; putting the needs of their business above my own.
Thanks for the article. It was a delight to read and have a vent.
