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Lu Li
Lu Li

Lu Li

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From The promise of persuasive apps by Jeni Miles

…k on loss aversion highlights that we’re more likely to act to avoid a loss than to acquire a gain. Encouraging a user’s investment of time, data, effort, social capital, or money within a product boosts retention because leaving the service would entail a ‘loss’ of the commitments already made. The social capital built up from receiving ‘likes’ from a growing network of friends on uploaded Instagram photos creates non-transferable value that prevents users leaving Instagram. As Nir Eyal, the creator of the Hooked model, says:

From The right app rewards to boost motivation by Jeni Miles

…s can compete to win a 1 million yen prize, Japanese English-language learning app Mikan encourages students to focus their efforts on learning English. By fostering competition in this way, the students’ motivation to learn English is boosted as they’re driven to help their school reach the top rank.

From The right app rewards to boost motivation by Jeni Miles

Leaderboards indicate progress against others, framing app engagement as a competitive pursuit. Like badges, leaderboards can motivate users when they serve as visual indicators of status among other users.

Claps from Lu Li

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Google, Micro-learning & the future of Education

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Some advice from Jeff Bezos

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