How Sponsored Content + Social + Amplification = Success
1 min readOct 12, 2016
Today InkHouse published “The Modern PR Media Mix,” a new eBook which provides a follow-up to last year’s “PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, “The Modern PR Media Mix,” is about the response to this content saturation.
We outline how to effectively break through and the new tools available to us to do so. Essentially, this comes down to what InkHouse has identified as the modern media mix: sponsored content, social media and content amplification.
The full and free ebook is available here. We look forward to your thoughts.
