90% of ICOs will fail, so why will CloudMoolah survive?

CloudMoolah — MOO Token
2 min readJun 26, 2018

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Vitalik Buterin himself has said that 90% of ICOs built on Ethereum (commonly known as ERC-20 tokens) will fail because of two simple reasons: 1. Lack of a working product or MVP, and 2. 90% of startups outside of the blockchain space fail anyway.

Rather than focus on the negatives, I hope to use this blog post to highlight the key strengths of CloudMoolah.

So what separates us from the rest of the pack comes from our 3 Ps.

Proven People — The founding team has a collective experience of more than 30 years in the video game publishing and payment industries in Asia with a stellar track record of issuing virtual currencies and publishing blockbuster game titles such as EA Sports™ FIFA Online 2, World of Warcraft, CounterStrike Online, and Starcraft 2.

Proven Partnerships — We have an exclusive partnership in Southeast Asia with Unity Technologies, the world’s largest video game development engine to co-develop our new product — the MOO Store, to allow Unity developers to directly publish their games from the Unity Editor.

Proven Product — Our flagship product CloudMoolah is a consolidated payment system fully integrated within the Unity Editor, alongside Amazon, Google, Facebook, Xiaomi, and Samsung. This enables millions of Unity game developers to access more than 100 million gamers and 500,000 retail point of sales across Southeast Asia in less than 10 minutes.

As members of the MOO community, all of us play an important role in ensuring the long term success of CloudMoolah and the MOO Token. Educate your friends and family on the benefits of blockchain, cryptocurrrency, and CloudMoolah beyond investment instruments. Educate yourselves too, read widely, listen to podcasts, watch vlogs, learn about the tokens that you are interested in and understand the problems they are trying to solve.

I do not wish to wax lyrical about cryptocurrencies and blockchain but if you are reading this, you too probably believe in the long term use case of blockchain, and that the best crypto startups will thrive. We have seen such dips before and may well experience another even after the current bear market recovers. Patience is key in the crypto market. Do not purchase more than you can afford to lose (HODL!), and learn to ride out the tough times.

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