Cloud Alliance Strengthens Partnership with Unity Technologies, Announces a New App Store for Game Developers
As the result of the $30M exclusive deal, the MOO Store makes its debut as a resource for Unity developers in Southeast Asia
On the heels of the successful launch of their flagship product CloudMoolah, Singapore-based gaming tech startup, Cloud Alliance, and Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time development platform, announced on the 25th of January that the companies have partnered to develop an app store for developers. Dubbed the MOO Store, this app store will be operated exclusively by Cloud Alliance in Southeast Asia with the goal of helping Unity game developers simplify their onboarding processes.
The MOO Store will allow developers to access the fragmented Southeast Asia games market, in which developers typically need to undergo lengthy and cumbersome integration processes to publish their apps in various app stores. The MOO Store will simplify the mobile app publishing process and offer value-added services for game developers, such as customised curation, content localization and publishing.
“We are ecstatic to continue our fruitful partnership with Unity. After our successful launch of CloudMoolah, we are now integrating our groundbreaking payment system into the MOO Store, which will help Unity game developers simplify their onboarding processes,” said Jonathon Sze, Co-founder, Cloud Alliance. “With the announcement of the MOO store, we hope to help developers find an easier avenue to penetrate the rapidly-growing games market in Southeast Asia.”
Unity, whose real-time creative engine is a leading global choice of development platform for rich interactive 2D, 3D, VR and AR experiences, has been working with Cloud Alliance since 2016 when the two companies partnered to create an integrated payment platform solution, CloudMoolah. Serving more than 5.5 million game developers on Unity’s platform, CloudMoolah provides Unity developers with access to more than 500,000 retail payment points across the booming Southeast Asia games market, where credit card penetration is still less than three percent.
Introducing the MOO Token
Cloud Alliance is exploring the use of blockchain to realize our vision of democratizing mobile game distribution in Southeast Asia.
Blockchain technology enables transaction efficiency and immutability. By incorporating blockchain into virtual currency for gaming, we aim to eliminate chargebacks and reduce the risk of fraud. This will strengthen the gaming ecosystem for both developers and gamers.
We also aspire to give more back to game developers. While incumbent app stores typically charge developers 30%, the MOO Store aspires to lower this fee significantly by using blockchain technology. This enables us to help developers save on intermediary costs such as retail margins and currency conversion fees, which means developers will receive more of their share for their work.
To realize Cloud Alliance’s vision of democratizing the game payments and distribution space, a Token Sale will be held for the company’s MOO Token.
The tokens, which are ERC20 tokens based on the Ethereum Blockchain, will be convertible into CloudMoolah Points (“CMP”). CMP will be used as the mode of payment for transactions within the MOO Store.
Gamers who have purchased the MOO Token will be able to exchange their MOO Token for more CMP in the MOO Store than if they were using fiat currency. Gamers can also support the games they love using the MOO Token through crowdfunding as well as trading of services and items on the MOO Store.
For developers, some of the possible use cases of the MOO Token include:
- Paying for game publishing services to grow their games
- Receiving incubation support from Cloud Alliance
- Obtaining support through crowdfunding
- Trading various services and items on the MOO Store
Information about Token Sale announcement:
- Targeted amount to raise: US$ 30 million
- Amount raised to date in private pre-sale: US$3 million has been raised so far
- Public Sale will start in 1 March 2018
- MOO token sale is currently open for Whitelist registration
- More details on the token sale will be available on the Cloud Moolah website (www.cloudmoolah.io) and Telegram group (https://t.me/cloudmoolah)
About Cloud Alliance
Cloud Alliance , is a Singapore-headquartered technology firm that provides payment solutions, game localisation, marketing and advertising services to game developers. Cloud Alliance was founded by entrepreneurs with a collective experience of more than 30 years in the video game publishing and payments industries in Asia. Cloud Alliance’s flagship product, CloudMoolah , is a payment aggregator integrated within the Unity Technologies’ game development software and is offered alongside other in-app-purchase (IAP) products from technology giants such as Apple, Google, Amazon, Facebook, Xiaomi and Samsung. CloudMoolah allows Unity developers to enable in-app revenue collection from more than 500,000 retail point of sales across Southeast Asia where the average credit card penetration rate is less than 3 percent.
CloudMoolah Website: www.cloudmoolah.io
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity exists to democratize development, solve hard problems and enable success — three core values that are the driving forces of Unity’s adoption by millions of creators. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves millions of registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith .
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