Most people live life as it happens. Reacting to the things around them day by day. But real fulfillment in life comes when we are living a life on purpose.
Once you discover your WHY, you are better able to align your beliefs with every choice and action you take, in order to find greater fulfillment in all that you do. You’ll be able to make more intentional choices for your business, your career and your life. You’ll be able to inspire others to buy from you, work with you and join your cause. Never again should you have to play the lottery and act on gut decisions that are made for reasons you don’t really understand. From now on, you will work with purpose, on purpose. From now on, you’ll start with WHY. Simon Sinek
Simon Sinek’s TEDx Talk, Start With Why — How Great Leaders Inspire Action, was probably the first time I really started to think about our WHY in business. He said, “People don’t buy WHAT you do; they buy WHY you do it.”
Sinek’s 2009 TEDx Talk and his book, Start With Why, got many people thinking about their leadership and the ‘why’ of their businesses.
To live a fulfilled life, we also need to know our own personal ‘why.’
Why is it that you do what you do?
Why is it that you want more success? Why do you want to achieve more? Most people really don’t know these answers, even if they think they do. They know on the surface. They’ve thought about it. But when you can anchor it in your heart with feeling and emotions there will be no stopping you!
I was recently training with Dean Graziosi and he introduced me to The Seven Levels Deep tool. The best way to explain how it works is to tell you about my experience going through the process as if Dean was taking me through it.
Dean (Level 1): “ What is important to you about becoming successful? “
Jeff: I’ve thought a lot about what success is to me, so this was a quick answer. “Becoming successful is important to me because I want to support my family and give them opportunities and experiences in life.”
Dean (Level 2): “ Why is it important to you to support your family and give them these opportunities and experiences?”
Jeff: “ I have experiences from growing up that really stand out to me. Great memories that are anchored in my mind. Our family trip to Disneyland in 1984. Trips to the lake in Montana. My parents at all my events whether it was hockey, basketball, football, rodeo or something else, they were there. That is what success has meant to me. I want to have the means to cover our regular living expenses (i.e. support them), plus have enough to create opportunities and experiences that are special for our familyl, which other families may not have the opportunity to experience.”
Dean (Level 3): “Great! To you, success means that you will have the means to provide for your family and create great experiences with them. Plus, you will be there for them. WHY?”
Jeff: a’ I want to be able to create those special experiences and opportunities so that my family has great memories of the time we spent together and the things that we did.”
Dean (Level 4): “Ok, Jeff, that’s great. Now you know that you want to provide for your family and give them special opportunities and experiences, and you want to do this so that they have great memories of the time they’ve spent together. But why?”
Jeff: “I want them to see me as a good provider. I want them to see me as a father that has taken care of them. A father that has created great opportunities and memories for them. I want them to remember the unique and special things they were able to do and feel that they are fortunate and special by being a part of our family. I want them to remember that I was always there for them and wanted to be a part of their lives. That I was there because I wanted to be, not because I felt obligated to be.”
At this point I thought I had figured it out. I’ve always looked at success in my life as being able to provide for and create special experiences for my family. But I’ve figured it out. I want them to feel special and proud for being a part of our family. I want them to remember how important family was to me and how I worked hard but was there when they needed me.
Dean (Level 5): a’That’s great that you’re figuring this out Jeff, but we have only gone through Level 4, we have more to go. Lets go deeper. Why do you want them to remember the unique and special things your family is fortunate enough to do. Why is it that you want them to feel special and proud for being a part of your family?”
Jeff: “I want them to love me, appreciate me, and be proud of me. I want them to look at their father as a success. In reflection I don’t want them to remember the times that I couldn’t provide as much as I wanted to or when I wasn’t there for them. I want them to love me and the things I did. I want them to tell their posterity about the things we did, the time we were able to spend together and the experiences we shared as a family or their experiences with just them and their father.”
Dean (Level 6): “Why?”
Jeff: As I thought more about it I replied, “II wanted my children to find success and I wanted to do everything in my power to help them find it. I want them to feel like I helped them find the opportunities they need to find success. I want them to have choices in their lives, to be able to go after their dreams and goals knowing they have the support of their parents behind them.”
Dean (Level 7): “Great! But that is only six. I have one more time to ask you.” He reviewed everything I had said and then asked, “why do you want your kids to have these choices?”
Jeff: As I started to think of this I thought of the different businesses I’ve run in my life. The things that made me want to be an entrepreneur. I thought about how often I noticed growing up that even though I had two other brothers who were just as busy as me with all their activities and sporting events, I always had one of my parents there to support me and I noticed this wasn’t the case with a lot of the kids. I want to be able to do that for my kids. I want to be in control. I want to live the way I want to live. I want to do the things I chose to do. I want to go to my kids assemblies, coach them and be there for them. I don’t want to have to ask for permission. “ I want to be in control of my life, that is my why!”
Knowing my why helps me when I’m making decisions. It helps me when I’m having a difficult day. It helps me to keep my focus. Knowing what I want for my family, that I want my children to have choices and for them to know their parents are always there for them, and I’m in control of my life are the things that will make me jump out of bed ready to break through barriers each day.
So what is it that you want to do?
Make more money? Learn a new skill? Overcome a fear?
Go Seven-Levels deep with this and find your true why. Then use the power in than knowledge to make an impact and achieve the highest goals you have in your life!
Originally published at http://jeffheggie.com on August 1, 2019.