Coby PachmayrThe Kano Model as a Means of Individual and Brand CultureThe Kano Model is a theory of defining what customers value in a product or service. Like many marketing principles, it is “complex” but…Feb 17, 2017Feb 17, 2017
Coby PachmayrWhat Did You Expect?All disagreements stem from differing beliefs. Differing beliefs lead to differing expectations, and when expectations are not met…Feb 13, 2017Feb 13, 2017
Coby PachmayrEverybody’s Got a Secret Shortcut to SuccessWhatever my demographic and target profile is to Facebook leads to a constant stream of ads for various marketing and business “gurus”…Feb 13, 2017Feb 13, 2017
Coby PachmayrAligning Brand Culture and Audience Motivation for Authentic ValueIn MECLAB’s terms value proposition is a complex (but not complicated) subject that seeks to offer ways of increasing the overall strength…Feb 13, 2017Feb 13, 2017
Coby PachmayrCorporate Culture as Brand AdvantageTo understand corporate culture in context of brand advantage, let’s first talk about the general description of competitive advantage. One…Jan 19, 2017Jan 19, 2017
Coby PachmayrSage AdviceThere have been a number of people that have provided nuggets of wisdom that I’ve carried with me my whole life. Today I am sitting in…Jan 13, 2017Jan 13, 2017
Coby PachmayrNot Just “Why?” — But “for Whom”?When I first heard Simon Sinek’s Ted talk on The Golden Circle, I was exhilarated and disappointed at the same time. On the one hand, here…Jan 13, 2017Jan 13, 2017