Coby Pachmayr – Medium

Coby Pachmayr

Coby Pachmayr

The Kano Model as a Means of Individual and Brand Culture

The Kano Model is a theory of defining what customers value in a product or service. Like many marketing principles, it is “complex” but…

Feb 17, 2017

Feb 17, 2017

Coby Pachmayr

What Did You Expect?

All disagreements stem from differing beliefs. Differing beliefs lead to differing expectations, and when expectations are not met…

Feb 13, 2017

What Did You Expect?

Feb 13, 2017

Coby Pachmayr

Everybody’s Got a Secret Shortcut to Success

Whatever my demographic and target profile is to Facebook leads to a constant stream of ads for various marketing and business “gurus”…

Feb 13, 2017

Everybody’s Got a Secret Shortcut to Success

Feb 13, 2017

Coby Pachmayr

Aligning Brand Culture and Audience Motivation for Authentic Value

In MECLAB’s terms value proposition is a complex (but not complicated) subject that seeks to offer ways of increasing the overall strength…

Feb 13, 2017

Feb 13, 2017

Coby Pachmayr

Corporate Culture as Brand Advantage

To understand corporate culture in context of brand advantage, let’s first talk about the general description of competitive advantage. One…

Jan 19, 2017

Jan 19, 2017

Coby Pachmayr

Sage Advice

There have been a number of people that have provided nuggets of wisdom that I’ve carried with me my whole life. Today I am sitting in…

Jan 13, 2017

Sage Advice

Jan 13, 2017

Coby Pachmayr

Not Just “Why?” — But “for Whom”?

When I first heard Simon Sinek’s Ted talk on The Golden Circle, I was exhilarated and disappointed at the same time. On the one hand, here…

Jan 13, 2017

Not Just “Why?” — But “for Whom”?

Jan 13, 2017

Coby Pachmayr

Coby Pachmayr

Entrepreneur who is #SlayingDragons for my family, my team, and for clients — while on the journey of not just earning a living, but living a life well-earned.

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