An Evolving No Brand No Logo Nomad Journey

The codourey.rocks evolving no brand logo journey as a coworker and nomad starting 2019.

2012 West Pomeranian University of Technology in Szczecin. In my first year of visiting lectures I took the students of the faculty of economics on a journey into the unexpected. From Viral #Marketing, to #Nudge, to Participatory Design, to #RapidPrototyping, to #DesignThinking. Some kind of edunado — when strong winds in the plenum foster the discovery of knowledge while exploring a provided learning landscape.

Along this RoadMap of discoveries I was leading the students to the somewhat forgotten design of the evolving logo. For instance the legendary development by the german designer Michael Schmitz for the Max Planck Institute, Molecular Cell Biology and Genetics in Dresden.

According to a smart system of parameters with a decoding system into an indefinite variety of the logo, this unique creation changed the traditional method and comparatively static form of corporate identity into a logo that lives. On every «carrier» — from paper to the digital space to the branding of buildings.

Other keywords to show new neurons in building up the encounter with logos and brands: «responsive logo» (like Heineken) and «moving brand» (like Swisscom or Google). And then the No Brand era with Muji — MUJI’s full name = Mujirushi Ryohin = «no brand quality goods».

The say yes to no branding. A true piece of reverse psychology? Connected to projects about Nudge, Chatbots, Neurocommunication and Business Shaping using constructivist didactics and the own #Reciprocality theory for amplified ideation I decided to unleash the branding into the universe while working home in Zurich or as a digital nomad worldwide.

Conclusion.
I will explore unknown prototyping, teaching and coworking with a brand that is alive and a shapeshifter. Time to go ubiquitous. The triple codourey hoverfly is the symbol of transdisciplinary and transversal collaborative knowledge gain. Float through the learning space. When the unstructured structure opens the time warp in lifelong learning. Or: Suddenly, you are ready to do an evolutionary step without committing oneself to heroism.
Nice to learn you, Maurice Codourey.