Objective and fact-based analysis is key to “smart” decision-making!

Research is an essential input to driving a business forward and helping inform strategy and decision-making. This highlights the importance of ensuring research is objective…. Fact based analysis and problem-solving is critical to making smart business choices.

Leveraging external expertise and/or ensuring internal objectivity in research can help remove existing biases such as:

- Discounting of key information which can change the outcome/disprove assumptions

- Narrowing scope of information, analysis, alternatives based solely on experience

- Expediting research prematurely — making it incomplete

- Decisions and supporting information connected based on “gut” as opposed to facts

Don’t think you know …. ensure you prove it!

Daniel Nikic