Objective and fact-based analysis is key to “smart” decision-making!
Research is an essential input to driving a business forward and helping inform strategy and decision-making. This highlights the importance of ensuring research is objective…. Fact based analysis and problem-solving is critical to making smart business choices.
Leveraging external expertise and/or ensuring internal objectivity in research can help remove existing biases such as:
- Discounting of key information which can change the outcome/disprove assumptions
- Narrowing scope of information, analysis, alternatives based solely on experience
- Expediting research prematurely — making it incomplete
- Decisions and supporting information connected based on “gut” as opposed to facts
Don’t think you know …. ensure you prove it!