Who Was Steve Jobs?

Collabe
Collabe
Jul 10, 2017 · 3 min read

We agree its’ a very stupid question as all those who know something about ‘Apple’ know who Steve Jobs was.

The co-founder of ‘Apple Computer, Inc.’ under whom the company triumphed to such a height that today it is a household name, Jobs experimented with different pursuits before starting Apple with Steve Wozniak in 1976.

At 56, Steve succumbed to cancer and left behind a legacy so strong that today it is dictating the evolution of modern technology. Apple’s revolutionary products that include the iPhone, iPod, iPad has revolutionized the computer, music, film and wireless industry.

The college dropout found the ‘Macintosh’ in 1976 and the visionary was fired from his own company and returned a decade later to put Apple back on track with his ingenious products, stylish designs, and effective branding campaigns.

Employee no. 0

Steve Wozniak did all the engineering of the highly successful Apple II computer and was appointed the title ‘Employee No. 1’ by the first Board of Directors and Steve Jobs was officially ‘Employee No. 2’. Jobs wasn’t happy with it but the Board refused to change the badge assignments so Jobs offered a compromise. Since 0 comes before 1 on the mathematical model known as a number line he became the ‘Employee No. 0’.

Getting fired from Apple

Jobs believed getting fired from Apple was the best thing that could have happened to him as the heaviness of success was replaced by the lightness of a beginner.

The Marketing Pro

Jobs intentionally used grammatically incorrect marketing language. To emphasize uniqueness, he usually referred to Apple products without the definite article ‘the’. Apple’s slogan is another example, “Think different”, where “different” was meant to be a noun and sound colloquial.

Focus and Simplicity

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

The Beatles

For Steve, four guys keeping each other’s negative tendencies in check, balancing each other was the model for business.

Still the most interesting Tech CEO — Google Trends

The mythology around Jobs is still so strong that even after so many years of his death Steve is more popular than the current CEO of Apple Tim Cook, Telsa and SpaceX CEO, Elon Musk and Mark Zuckerberg, Facebook’s CEO.

The next Steve Jobs

There are a lot of people and companies claiming you could be like Steve Jobs. Whether it is the 22 pieces of advice, 12 ways or 3 ways or so many other books and listicles trying to teach the wannabe tech billionaires the Jobsian way, one thing is for sure Steve Jobs didn’t hone his skills only by reading.

From management listicles to creepy Steve Jobs memorabilia, the Apple co-founder’s mythology still lives on and dominates the tech world as he rightly said,

“People With Passion Can Change The World”.

Collabe

Written by

Collabe

Communicate, Coordinate, Collaborate.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade