How Important Is Responsive Design For Travel Website?

Whether it is to seal a business deal or to simply escape the typical soggy summer, the thirst for travel is multiplying and the industry continues to steadily grow.

The internet has changed the working model of many business sectors including travel and tourism industry.

When people jet off to their annual retreat or in need of a break they turn towards travel agencies for destination choice.

More and more travelers are using the internet to find travel information and inspiration. Search engines help people conduct research, discover, compare and select destinations at a whim.

One of the biggest questions that website builders are wrestling with today is “How to make a website look good on a mobile device as it looks on the desktop?” Cue responsive website design!

A responsive design will adapt your website to devices such as smart phones and tablets. By following this, a visitor can view your website without going crazy!

Why focus on responsive travel website design?

I’m sure everyone is well aware of the old saying “You can’t judge a book by it’s cover.” But at the same time, making a good first impression is crucial.

Imagine: You are planning for a romantic getaway and visit a travel website to research a destination.

And the website took forever to load, images were not displayed and the content was hard to read. Frustrated by this, you will definitely ditch the website and get the information from a competitor who has a better website.

To rectify such problems, a responsive web design is the only solution. It will recognize a visitor’s device and change the page configuration accordingly.

Even today, many travel websites operate on a web platform that was designed four to five years ago. Such companies have failed to identify the importance of responsive technology and are struggling to catch-up with the latest web-based tech.

Let us look at the travel website design from a marketing and brand perspective. If you walk into a travel agency office and find flickering light fixtures and holes in the floor, will you stay there for long? Would you give this agency your business? Certainly not! The same is applicable in regards to how responsive a website is.

If a travel agency doesn’t care about its website appearance, visitors take it as a sign that the services won’t be up to the mark.

Implementing a responsive website design for a travel website is challenging.

A website will download all types of content and switch to responsive design means big changes has to made to the existing website. For example, large images have to be removed if they can’t be resized. Sliders may be eliminated if they take long to download in other devices. And other existing features may require a redesign if it is hard to view in other devices.

Even with these knocks, a responsive website design can offer great benefits to a travel website.

  1. Dynamic visuals

Visual media is worth a thousand words. So it makes more sense to adopt a responsive technology for your travel website design to makes them look as clearly as possible.

For showcasing videos, photos, and other forms of visual media, a responsive website design can easily leverage them across all platforms and devices.

Many travelers are completing the booking process on smartphones and tablets. Responsive website design will ensure all these elements work properly every time a user visits the website.

2. Increased performance

A responsive website design will increase the overall performance and functionality to a great extent. Visitors of a responsive website will get a smooth experience through

· Ease of navigation

· User-friendly direction

· Optimized flow of content

· One-click interfacing

With these attributes in your travel website design, a user can easily move around your website and complete the booking process easy.

3. Increase conversion rate

In the online world, creating a consistent user experience across all devices is the key to converting visitors into customers. When a visitor is deciding whether or not to subscribe your service, they don’t want to be redirected to a device-specific website.

Having a travel website design that looks professional on all platforms will make a visitor less likely to get frustrated and turn to a competitor.

4. Improved SEO

A responsive website design is becoming important to SEO as quality content.

If your website is more user-friendly, you will get more search engine love and obtain a better ranking in SERPs.

There is also an extra SEO benefit for mobile optimized site,

Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. –Google

Having a single responsive website than a separate desktop and mobile version will avoid duplicate content issues, which can negatively impact your search ranking.

5. One set of coding

The beauty of a responsive website design is that you need to maintain only one set of code and one set of pages for your website.

For example, if you want to add any new functionality to the desktop version like multiple payment options, it will be automatically available on the mobile version as well.

Keep in mind that you are preparing now for the future. It is estimated that 5 billion people will use mobile phones by 2017. These are the figures which you cannot ignore. If you are not convinced that a responsive website can help your travel business now, it will certainly do in the next few years.

Make use of a responsive design for your travel website and it will put you ahead of your competitors and allow the right people to find your website.



About The Author

Anjana Easwariah has been a ghostwriter for the past two years working with writing challenged clients. Currently, she is a copywriter at ColorWhistle managing content related projects. To write distinctly creative and unique content, she collaborates with the website design and digital marketing team. When she is not writing, you can find her playing shuttle or watching crime shows.