Is It Time to Bring Consumer Data into Health Care?

Amazon and other vendors deliver just about everything but health care — yet probably know more about your habits and behaviors than your doctor does. That may be changing as health care providers begin using the consumer profiling tools that shape advertisements to get to know their patients beyond the examining room.

Building a Better Patient Profile

Treading Carefully

Given this, it will be important for consumer marketing firms venturing into health care to tread carefully — making sure they disclose to consumers what information they are collecting about them and how they intend to use it. But for those trying to engage patients in efforts to improve their health, looking beyond the medical record may be key.

Affordable, quality health care. For everyone.

Affordable, quality health care. For everyone.