About the gap between starting a business and marketing it — “It’s so much easier and cheaper to start a business today”. I’m sick and tired of hearing this statement. Saying this is like telling new entrepreneurs half-truths and basically deceiving them into thinking it’s all going to be just sunshine and roses… As an entrepreneurial marketer I try to attend…

Get you website traffic ready: — You built it and they came. Now what? Most founders I meet deal with this question when it’s too late and they miss out on a big opportunity they had with harnessing the first chunk of visitors. It’s usually the case of them calling me up saying they just raised…

The expert secrets to optimising your FAQ page traffic — Almost every website has an FAQ page, yours probably has one as well. But have you ever taken a moment to consider how powerful it can be? Did you ever try to optimise it so it will drive more sells and traction? The following questions are maybe not so frequent…

Professional blogging as a mean for personal growth — Forget about money and fame that (sometimes) come with being a professional blogger. Even if the only 2 people who are reading your blog are your parents — you are doing something good for yourself and here’s why: In education theories there is a thing called the Learning Pyramid (see…

Entrepreneurial Marketing explained — Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? The answer is no (otherwise I wouldn’t be writing this, right?) but there are some arguments about whether or not it’s a real skill set or job…

Turning Dating Expertise Into Marketing Tactics — There is no better day to post this article than Valentine’s Day. “The Art of Dating Your Customers” is actually something I have been working on for quite a while, but today I decided to share some of it with you. There are many theories out there that are trying…