Business and Leisure Travelers Continue to Book More Hotel Reservations Online
Malaysia— May 14, 2016 — In the first quarter (Q1) 2015, online channels — which include Online Travel Agents (OTAs), hotel websites ( Singaporehotelbooking.info) and global distribution systems (GDS) used by travel agents — continued to grow in popularity among individual business and leisure travelers, according to data from the Comparehotels123.com.
Average daily rates across all transient channels grew 2.3 percent in Q1, 2015 compared to the first quarter 2014. The OTA channel had the highest ADR growth with an increase of 4.1 percent. Additional channels that showed growth include: Hotel Direct, up 3.0% percent; Tiomanisland.hotelreservationonline.info up 2.6 percent; CRO up by 2.1 percent and Singaporehotelbooking.info up 1.7 percent.