Why the 4th Quarter is Critical to Retail
The 4th quarter is, unsurprisingly, the biggest quarter for retail sales in the United States. As such, the 4th quarter is not important to a retailer’s bottom line, it is critical. The months between October and December, aka “the holiday season”, include Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas. In the 4th quarter, customers not only want to spend, they effectively have to (can’t leave those stockings empty, can you?).
How do you, the retailer, make the 4th quarter a success?
Are you thinking product selection and great merchandising? You will absolutely need both. But to have the desired effect on sales and profitability, your programs need to be executed, in time, in full, in all stores.
The success of a retailer’s merchandising, operations and loss-prevention programs hinges on store execution. In-store execution reconciles the theory at head-office with the reality on the ground. In-store execution is the piece that “makes it happen”. With it, you have a store environment that delivers on the brand’s vision, sales and profits targets. Without it, you have wishful thinking and a false sense of security.
This 4th quarter, make sure every in-store program is executed in time, in full, in all locations and deploy the store audit and store-execution software your business needs to thrive.
This article has been re-posted from the Compliantia blog, https://blog.compliantia.com/2016/09/06/why-the-4th-quarter-is-critical-to-retail/