Connor Keppel7 Lessons from a 10 Year Marketing CareerI recently had the pleasure of being on the B2B Show podcast with Ian Blake. On the show, I shared some thoughts about SaaS and marketing…Oct 1, 2018Oct 1, 2018
Connor KeppelBrand: The Only True Moat in SaaSFor the past few years, the rhetoric about marketing in SaaS has been something along the lines of ’If it’s not trackable, it shouldn’t be…Jul 17, 2018Jul 17, 2018
Connor KeppelWHY: What I Learned from 100 Interview Candidates“The important thing in science is not so much to obtain new facts as to discover new ways of thinking about them.” ― Sir William BraggMay 1, 2018May 1, 2018
Connor KeppelDifferentiation: Don’t Trade Cash for CommoditisationBe different. Or Be Cheap.Feb 28, 2018Feb 28, 2018
Connor KeppelAn Obsession with Growth Hacking is Limiting the Success of StartupsThe promise of hyper-growth from little investment is too much for almost any start-up founder or Marketing person to walk away from. Much…Jul 17, 20174Jul 17, 20174
Connor KeppelWho Do I Hire First? A Marketeer or a Sales Rep?It is not ‘chicken and egg’Mar 7, 20172Mar 7, 20172
Connor KeppelThe Unscalable Reality of Inbound MarketingSometimes Needs Must in the World of B2B Lead GenerationOct 17, 20163Oct 17, 20163
Connor KeppelLessons on the Art of Specialisation from the Dishwasher MarketWinterhalter was established in 1947 as a manufacturer of dishwashers to businesses (B2B) and is best described as a ‘hidden champion’ (one…May 24, 2016May 24, 2016
Connor KeppelinNothing VenturedRethinking Marketplaces and Why ‘The Uber of’ in Hair and Beauty is a Fallacy“The Ends Justifies the Means”Mar 29, 2016Mar 29, 2016
Connor KeppelADHD — The Greatest Gift I Was Ever GivenDispelling the Myth of this ‘Disorder’ and Explaining How It’s Changed My Life and Changed My Career for the BetterAug 25, 20143Aug 25, 20143
