Connor Keppel
Jul 23, 2017 · 1 min read

Hey Mario, thanks for reading. I would be inclined to disagree. I think growth hacking suits some models better than others so it’s not just the product or service. For example, a great product would probably not be suited to what we consider growth hacking. Also a bad product may still feel the benefits of a growth hack to get top of funnel sign-ups.

My issue is when there is focus on everything for the growth hack while abandoning traditional methods that have proven long-term growth. You have to play long and shirt together putting maybe 20% of focus on growth hacking.

    Connor Keppel

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    SaaS — VP Marketing/Growth. Passionate about practical and credible ways to grow faster. Devout petrol head.