Concept 21What I Learned Working At NikeMy experience working for Nike in its earliest years showed me how passion and the desire to create a superior product for people who…May 31, 2016May 31, 2016
Concept 21A STAGNANT INDUSTRY: FOOTWEAR PRIMED FOR INNOVATIONFor several years now, it seems as if the footwear industry has been playing follow-the-leader, closely mimicking every move of Nike…Mar 12, 2016Mar 12, 2016
Concept 21AIMING FOR THE HEARTS OF CONSUMERSBrand-building expert and best-selling author, Denise Lee Yohn famously said, “Great brands aim for consumers’ hearts, not their wallets.”…Mar 11, 2016Mar 11, 2016
Concept 21STEVE BLANK ON INNOVATION OUTPOSTS THAT WORKAs the ecosystem of creativity and R&D continue to evolve, we want to highlight the ongoing conversation of entrepreneurial hot spots Steve…Mar 3, 2016Mar 3, 2016
Concept 21WECHAT: YOUR ALL-IN-ONE PRODUCTIVITY TOOLAs smartphones have come to dominate the mobile industry, we’ve seen a rise in new social communication applications in the last few years…Mar 2, 20161Mar 2, 20161
Concept 21INTRODUCING STEVE BLANK & THE LEAN STARTUPImagine having the refined ability to turn an idea into a reality. This is a challenge that many companies and business owners dedicate…Feb 26, 2016Feb 26, 2016
Concept 21CO-WORKING SPACES (WHO, WHAT AND HOW..)If necessity is the mother of invention, who is the father? While need creates awareness of problems to be solved, it is only through…Feb 24, 2016Feb 24, 2016
Concept 21THE ‘SLOW FASHION’ REVOLUTIONThe fashion industry is known for its fast paced, cutthroat environment that is historically capricious with the trends and people it…Feb 19, 2016Feb 19, 2016
Concept 21GET TO KNOW YOUR CUSTOMERDefining your target market is certainly important, but gaining an intuitive understanding of who they are, what they do, and what they…Feb 18, 2016Feb 18, 2016
Concept 21DISCOVERING “IT” — TIPS TO BUILD A STRONG BRANDOnce you’ve developed the message and story that drives your brand, you can start to focus on the more specific, concrete details regarding…Feb 11, 2016Feb 11, 2016