We’re Introducing Publicize’s 100% Money Back Guarantee. Here’s Why.
Scanning through leading tech publications, including the likes of TechCrunch and The Next Web, readers could be misled into believing that the majority of startups are living in an era of high budgets and multi-billion dollar venture capital valuations. However, the reality is very different. Most startups face an uphill struggle in securing a client base and taking their services and products to a place where they can break into market. Often working with very limited resources, trying to find time to also gain media attention is a constant challenge.
Over the last 15 years there has been a massive surge in venture capital investment. These investment levels hit an incredible $59 billion peak in 2015 — more than twice the total amount seen in 2010 — with much of this funding going to tech startups. Naturally, ensuring the equal distribution of this funding is next to impossible. The Director of the Global Entrepreneurship Center, Dr. Paul D. Reynolds, estimates that at least 50 million new businesses are launched each year, meaning that only a select few startups will have access to venture capital funding.
So how can growing companies attract investors and customers to join the expanding list of so-called new money tech millionaires?
One of the main ways to advance key company goals — including attracting more potential clients and boosting the social proof of their team and product — is through meaningful media coverage. But with the millions of new companies and products emerging each year, it is increasingly difficult to get media attention. As with the brick and mortar businesses that preceded them, startups are finding that they too must look to professional public relations (PR) agencies to spread their message.
The problem startups face
Historically speaking, PR has been unattainable for early stage, low budget enterprises. Traditional PR firms charge upwards of $10,000 per month and insist on six month retainers, an impossible ask for the many startups who have bootstrapped their projects. Worse still, PR is an unpredictable industry. It is not an exact science and results cannot be guaranteed. Many startups taking this route end up breaking the bank, with founders putting themselves in high levels of personal debt, for nothing.
So what can we do?
This month, Publicize announces its 100% Money Back Guarantee for Enterprise and Enterprise+ clients. This is designed to significantly reduce the risks inherent in PR services for startup companies.
As part of the guarantee, enterprise and enterprise plus clients can request up to a 100% refund each month. The refund needs to be requested within the month of billing. For our $399/month PR Service we provide a 50% money-back guarantee each month.
We cannot guarantee that we will get you on TechCrunch — that depends on the strength of your company and announcement — what we do promise is a high quality and attentive service from day one, or your money back. It’s all part of our core belief in absolute transparency.
Advancing PR
At Publicize our aim is not simply to gain media coverage for our clients, but to make positive changes to the media and PR industries as a whole. Providing the 100% money-back guarantee is one way we believe we can advance the PR industry. Our hope is that traditional PR firms will join our fight in giving a voice to smaller, newer companies. We want to revolutionize the global approach to PR. At Publicize, we push for a more honest PR industry, where expectations are managed, and the highest levels of service are guaranteed every time.
Read more on the Publicize Community.
