The truth is, you lie.
Elon Musk is not Elon Musk
Alex Crompton
3.4K18

I wonder if there’s a different approach: one that both acknowledges what the founder is seeing and also what could be.

You mention Elon Musk: he’s also widely known for being plainspoken about his companies’ prospects (Tesla, SpaceX). He’s often expressed doubt about a certain goal, yet at the same time affirmed that goal.

http://www.businessinsider.com/exeq-ceo-sent-a-brutally-honest-pitch-to-potential-investors-2017-10

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