How to Deal with Negative Online Criticism
The Internet is huge and wonderful: full of information with answers to nearly any question at our fingertips. However, the Internet is also a place where people vent their frustration.
If you run a business, you’ll eventually have someone who isn’t happy with something your company did, and many are only too willing to post that frustration on social media. These complaints, while unfortunate, are actually prime chances to not only make the customer happy, but to also impress anyone who might be watching.
1. Listen
If you have a Facebook page or Twitter account, monitor them regularly for customers who may be reaching out. If your business is on review sites like Yelp, you’d best keep an eye on those too. Whether or not you’re looking, conversations are taking place. Your silence may be perceived to show that you don’t care what your customers think and you definitely don’t want them thinking that.