The new generation that is shaping social media marketing
There is a new generation growing up that are dominating the marketing world. That is Generation Alpha, they are anyone born after 2010 till now. So they range from ages 1 to 10 and they are fully immersed into technology. Generation Alpha really comes down to five areas: digital, social, global, mobile and visual.
Generation Alpha have phones in there hands when they are small kids so they know exactly how to use one and what they want out of it. They are marked by their love for the app called…
January 17, 2020
Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global internet users spend some 136 minutes per day surfing social networks. …
BY DANAE WEBER
If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most it’s a fact. For those to whom the phrase rings true, content marketing is a major component of ongoing digital marketing strategies. Establishing well-defined content marketing goals is the critical first step in developing a successful content strategy to drive business growth.
Generation Z is known for being the generation that grew up with technology at their fingertips. According to Pew Research, Generation Z is anyone born from 1997 to 2010, making them from ages 10 to 22. They currently dominate the social media platforms.
The iPhone launched in 2007, when the oldest Gen Zers were 10. By the time they were in their teens, the primary means by which young Americans connected with the web was through mobile devices, WiFi and high-bandwidth cellular service. They have never not know technology.
Do you still have whiplash from all the SEO changes in 2019? It’s understandable because, let’s face it, there were a lot; enough to throw even the most nimble of us marketers off our game. But no matter how tempting it may be, you absolutely cannot dismiss SEO updates. You also cannot become so obsessed with them that you’re turning a blind eye to timely trends and technological advancements.
So what should you do in light of the many shifts in 2019? First and foremost, you need to understand them. That’s why we’re breaking down five of the biggest changes…
This blog post is originally from Curata, check out the full post here!
First, the basics… I love this definition from Amanda Maksymiw of Fuze, who says content marketing can be defined as:
The process of developing and sharing relevant, valuable, and engaging content to target [an] audience with the goal of acquiring new customers or increasing business from existing customers.
See that? Developing and sharing. Content marketing isn’t just about what’s created. Content marketing is about the entire process, including the way you distribute and promote that content. Social media marketing is content marketing. It’s made of the same…
Content marketing and social media marketing both sound like very different types of marketing. And, yes, they are! But when combined together they create a great digital marketing strategy. “Good content has no value without being promoted on social media. And social media marketing will fail without good content strategy.” Social media is the way, or car, to reach your audience while the content is what keeps that vehicle going along.
First thing to know is what the difference between the two are. “Content marketing is content production and creative thought; whereas social media marketing focuses on making social media…
Weekly posts on the best practices about content marketing and social media marketing