Four Ways to Use ConvoLounge for Business

ConvoLounge is an engaging, user-friendly platform for businesses and brands to reach and expand their audience via live chat. In this article, you’ll learn four ways to use ConvoLounge for business.

1) ConvoLounge as an alternative to webinars

Webinars are a great channel to share information with your audience and they have a pretty high conversion rate. However, they have a few drawbacks:

• Webinars usually require considerable set-up and prep time.
• Webinars typically have a one-sided communication format for most of the event (presenters speak and then open a shorter Q&A at the end) rather than offering a way to engage throughout.
• To attend AND to replay or review a webinar take the same total duration time. There isn’t an efficient way to skim the content or scan for relevant parts.

When you need a quicker, easier-to-use alternative, ConvoLounge is it. A few benefits of using ConvoLounge in place of a webinar:

• It takes mere seconds to start a new lounge and schedule it for the future.
• You send your audience the link of the lounge and they have everything they need to attend — no complicated user IDs or passwords, nothing to download. Just a simple click.
• They can subscribe for an event reminder. We’ll let you know how many people subscribe so you know what to expect on “event day.”
• During your live chat event, participants can engage you (or each other) in conversation and ask questions. You can pose questions too, fostering a dynamic exchange and making the event more engaging for all.
• Once the event is over, share the link so people can read the dialogue. For those short on time, scanning the text takes a few minutes in contrast to a traditional webinar where they would have to sit through the entire video, often “tuning out” or multi-tasking.

2) Announce new products and updates

When you have a new update to your product or app, in addition to your press releases and other distribution tactics, create a lounge on ConvoLounge and hold a live chat with users about the launch or updates. Additional things you can do:

• Create a chat lounge for the release, launch or update and have your product team in there to engage with real life users.
• Include visuals of your updates and talk through them with your users.
• Explain the reason behind the changes and leverage direct feedback and requests. This is a quick, easy way to get valuable, (often actionable) user insights.

3) Generate content without blogging

When you run low on content ideas about your business, try a live chat. All you need is a general topic to schedule a lounge. Then simply let people know about it and chat directly with your audience. It’s impressive how much (often unexpected) content and inspiration can be generated from a discussion in a chat session. A few examples of what we’ve seen uncovered in past chat lounges:

• Discover ways that your users are interacting with your product that were not previously on your radar.
• Identify people that can provide testimonials or case studies.
• Glean a list for FAQs, quick quotes for tweets or shareable insights.
• Users may interact and learn from each other too — all golden for content development.

Also, people feel more engaged with your business when they see you use content generated from discussions with them. Let them know they are being heard!

4) Position yourself as a thought leader

Are you passionate or very knowledgable about a topic? Perhaps your industry? Schedule a series of chats around those topics and share your expertise. By hosting live chats, you can position yourself as an expert in the space and people will start seeking you and your business for advice on these topics. Share the link once the chat ends and you have a handy reference for people that are interested but couldn’t attend the live event. Since the format is text-based, it’s very easy for readers to share parts they find valuable — helping to spread the word about your expertise.

The ways to use ConvoLounge for business to engage with your target audience are endless — these are just a few! Have you had success using ConvoLounge for business? If so, join our ConvoLounge for Business lounge and tell us about it!