PinnedCorinne CasagrandeDoing More With Less In 2024Marketers have lots of headwinds that will lead to lower baseline numbers.Jan 2Jan 2
Corinne CasagrandeNavigating Pricing To Avoid PitchforksConsumers can have short memories and adapt quickly to a new normal, but the grocery price increases of 2022 seem to have staying power in…Sep 5Sep 5
Corinne CasagrandeSpending On Memories Over MerchandiseJanet Yellen just told us she goes to the grocery store every week and “isn’t shocked” by the prices. The backlash the Treasury Secretary…Jul 3Jul 3
Corinne CasagrandeBudget Over Brand: Consumers Are Trading DownFrom fast food to financial services, people are looking for cheaper goods and services. May’s Consumer Confidence report showed people…Jun 3Jun 3
Corinne CasagrandeHow people will spend (on) their summer vacationAfter an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer spend slowed amid…May 2May 2
Corinne CasagrandeConsumers Are Doing Great, But Your Highest Spending Cohort Might Not Be…The U.S. economy keeps barreling along, driven by strong household demand and business investment. Recession calls are being rescinded…Apr 3Apr 3
Corinne CasagrandeThe Economy Is Rocking — Why Aren’t New Customers Flocking?The Federal numbers released last week paint a juggernaut economy-surging into 2024 with a 3.3% GDP rise in Q4, hot on the heels of an…Jan 31Jan 31
Corinne CasagrandeYour 2023 Forecast Was Probably Wrong. How Could It Not Be?It’s the final push of the year to try to hit 2023 targets. Marketers are holding their breath to see how holiday breaks, while the…Jan 2Jan 2
Corinne CasagrandeOK, I’ll (Still) Buy It: The Resilient Q1 2023 ConsumerAnalysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporting came in last week…May 5, 2023May 5, 2023
Corinne CasagrandeThe U.S. Workforce Is Shrinking. Should Your Brand Care?Marketers are pretty good at keeping tabs on sweeping demographic patterns. Trends like the aging U.S. population and net migrations to or…Mar 31, 2023Mar 31, 2023
