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Cosimo Scarpa
Cosimo Scarpa

178 Followers

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Published in

Muzli - Design Inspiration

·Feb 12, 2019

Psychological rules and decision-making in Design

How can we realise a powerful design? When is it really powerful? My experience in advertising in addition to my background focused on neuroscience made me think a lot about the audiences; about what I make them feel; how they want to feel; if they start to process the information…

Neuroscience

5 min read

Psychological rules and decision-making in Design
Psychological rules and decision-making in Design
Neuroscience

5 min read


Published in

Muzli - Design Inspiration

·Feb 3, 2019

IN DESIGN, CONTRAST MATTERS

Every time we design something, we’re trying to communicate something to our viewer. But how do we share our message if we have to use only images? Simple, we have to use contrasts. When I talk about contrast, I mean every single visual component that makes up a single frame…

Design

3 min read

IN DESIGN, CONTRAST MATTERS
IN DESIGN, CONTRAST MATTERS
Design

3 min read


Published in

Muzli - Design Inspiration

·Jan 28, 2019

About Storytelling in Design

The ability to create a great experience is a bit like know how to tell a good story. Since from the beginning, humans used stories to expose and share facts, feeling, value or dreams. …

Design

5 min read

About Storytelling in Design
About Storytelling in Design
Design

5 min read


Published in

NYC Design

·Jan 27, 2019

Designing for Behaviour Processing

A product or service provides better emotional experiences when they respond in ways that are predictable or easy anticipated. In the last few years, there’s been a massive change in user-machine interaction. …

User Experience

3 min read

Designing for behavioural processing
Designing for behavioural processing
User Experience

3 min read


Jan 22, 2019

How to design a good Information Visualisation

It’s always important delivery a good representation of the information if you want to drive your audiences to take the desiderate final action. Right now there is more data available that we can comfortably process, so the Information Visualisation is designed to help the audience to make sense regarding the…

Information Architecture

3 min read

How to design a good Information Visualisation
How to design a good Information Visualisation
Information Architecture

3 min read

Cosimo Scarpa

Cosimo Scarpa

178 Followers

Senior UI & IxD // Visual Design // cosm.ws

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