Marketing for law firms continues to become more important but also more complex than ever. With rising costs and increasing competition, it’s vital to stand out and make every penny count. We’ve put together 4 Strategies for Law Firm Marketing Success 2024 to help you grow and standout from the competition this year.
Research by CallRail shows that 78% of law firms use paid search marketing to get clients. However, 82% of them find it too expensive and aren’t happy with the results. Plus, even though 59% of law firms want to spend more on paid search marketing, they say they don’t have the budget to compete with bigger firms. But we believe there’s a better way. Why spend more, when you can maximise every penny spent?
We outline 4 Strategies for Law Firm Marketing Success 2024:
- Increase Customer Conversion Rates
- Maximise Marketing Returns
- Gain a Deeper Understanding of Potential Clients
- Stay ahead of Technology Advancement in 2024
4 Strategies for Law Firm Marketing Success 2024
Marketing is essential for a law firm’s success, with 49% (some 10% of firm revenue in many cases) of annual budgets dedicated to it and the biggest share of that spend going to online channels.
However, with average click-through and conversion rates of 4.76% and 7.00% respectively, many potential clients leave due to hard-to-navigate websites. Often, these sites have extensive directories with insufficient information about lawyers, leaving clients unsure who to contact or if their problem can be solved by the firm. This results in potential clients leaving the site, and lawyers missing out on closing new business.
1. Increase Your Law Firm’s Conversion Rate 2024
To boost customer conversion rates, law firms must offer immediate value to website visitors. Counsl does this by tapping into a firm’s wealth of knowledge, latent expertise and presenting the most relevant lawyers for a client’s issue.
Drawing from already available publications by the firm and information on Partners and Junior lawyers, Counsl creates an interface that allows prospects to engage with the firm digitally. Visitors can state their needs in natural language and receive automated guidance based on firm’s knowledge.
If clients wish to discuss their issues further, they can book a call with the most suitable lawyer, chosen by our AI model based on the client’s queries and matched to specialisms and experience. This transparency and easy access to guidance enhances the clients experience and increases conversion rates. By showcasing the firm’s expertise and ensuring a sense of comfort the firm can handle their case.
If you’re interested in learning more about how Counsl can increase your conversion rate in 2024, click here to learn more.
2. Maximise Marketing Returns for Law Firms 2024
Maximising digital marketing returns is vital for law firms. Large firms often dominate online channels, while smaller ones offer unvaried experiences through lengthy blog posts and lawyer directories.
Effective digital marketing can do more than just drive conversions; it can also foster a deeper understanding of client needs and differentiate a firm from its competitors, insight which is not possible if prospects leave without engagement.
When a client visits a law firm’s website and interacts with Counsl, they immediately begin to receive value. They can articulate their situation, expectations and concerns then receive personalised, actionable guidance or the lawyer to engage with. Even if a client doesn’t book a call, the rewarding experience ensures the law firm remains their go-to resource for future guidance.
Counsl enables law firms to offer a superior, value-first experience to clients through thought leadership and guidance. This approach fosters a longer, more transparent relationship with clients, leading to maximised returns on their marketing spend.
If you’re interested in learning more about how Counsl can maximise your marketing returns, click here to find more.
3. Gain a Deeper Understanding of Potential Clients
Many potential clients from digital channels never hire a law firm, making it hard to understand their needs.
Counsl’s interactive portal logs search queries, offering insights into what these potential clients sought but didn’t find. This information allows law firms to adapt, potentially improving underserved areas or adjusting marketing efforts.
A law firm can benefit from insights into both expertise required and understanding of situation for those searching on their site. This allows for a richness to their offering and a better understanding to focus their marketing efforts to best meet evolving needs.
With Counsl, firms gain a deeper understanding of potential clients, leading to increased conversions, maximised marketing returns, and a competitive edge in business development. These insights not only serve the need for new clients but also help guide organisational decisions around hiring of new expertise.
If you’re interested in learning more about how Counsl can give you a deeper understanding of potential clients, click here to find more.
4. Stay ahead of Technology Advancement in 2024
In the fast-paced tech world that continues into 2024, law firms can leverage the AI revolution, despite their apprehension towards new technologies. AI can provide competitive advantages for law firms, such as contract review, knowledge sharing or research, and client-lawyer matching.
Advanced technologies can enhance law firms’ operations and client experiences. However, many lack the technical know-how to utilise these technologies.
Counsl, provides an easy setup solution that can be customised, white-labeled, and seamlessly integrated into an existing website. Once provided with the necessary documents and media, Counsl creates an interactive platform to guide clients and connect them with a suitable lawyer. Counsl also facilitates booking meetings and video calls.
Through a subscription model, Counsl ensures that law firms stay technologically advanced and competitive. It does this by routinely updating the platform with new advancements and features, all without the need for the firms’ involvement. Counsl turns internal knowledge into a significant advantage and differentiator from the competition.
If you’re interested in learning more about how Counsl keep your law firms on the cutting edge of technology, click here to find more.
4 Strategies for Law Firm Marketing Success 2024
In the 4 Strategies for Law Firm Marketing Success 2024 we’ve seen how AI technology, and offering potential clients a better, value first experience is the key to improving marketing efforts this year.
By using Counsl law firms can increase customer conversion rates, maximising marketing returns, gaining a deeper understanding of potential clients, and staying ahead of technology advancements.
Counsl is an AI-powered platform that can help law firms achieve these goals by providing personalised, automated guidance to clients, offering insights into client needs, and facilitating efficient client-lawyer interactions.
If you would like to book a demo or find out more click here.
