Jul 23, 2017 · 1 min read
There is a massive change that began 5 to 10 years ago in business and institutional capitalism. Its based around 3 basic tenets.
- The goal of an organiztion and or business is to create quality products and setvices that groups and people actually need. Not generated as a “want” through clever demographic and idealized marketing. Millenials see right through these ploys.
- It’s all about quality relationships with everyone involved. Employees, suppliers, customers, financiers, vendors, wholesale and retail outlets. The pursuit of quality relentlessly, as your main objective, will make your brand irresistible when the time is right for a customers buying decision.
- Complete transparency. This is the ultimate proof of a quality brand. The ability to show all and everyone involved why you must charge a little more or pay a little less in order to maintain your pursuit of the highest quality available. This is how your brand earns respect. Good old fashion 100 percent honesty.
If you stay true to your cause and loyal to one or two community service objectives, like helping the homeless and keeping the waters clean and healthy; your bottom line will flourish with solid and skilled management.
These ideas are prevalent now in better business schools. Check out Ed Hess on youtube via U of Vs Darden School of Business and Columbia. No shareholder can resist being associated with an honest, forthright, transparent business commited to Quality.
We’ve turned the page. Only The Best will survive.
