CoupontoPay’s Partnership with Google to Boost Online Trade
Online merchants and consumers to benefit from CoupontoPay’s partnership with Google. Merchant stores in the US, Canada, UK, and India to receive an online sales conversion boost with Google partnership.
6 June 2017: CoupontoPay (CTP) a leading coupon site based in Cumming, GA, US became a partner of Google. Online merchants are struggling to promote their products. For that content marketing and promotion through digital channels play a key role. CoupontoPay’s strategic partnership with Google will help them to promote thousands of online merchants spread across US, Canada, UK, and India. Coupontopay has nearly 15,000 online stores in their kitty offering affiliate marketing services.
This is an advantage for e-commerce players, as a partnership with Google enables CoupontoPay to market the products and services of its merchants aggressively with product coupons and promo codes available on their website, on their social media channels. This helps in inviting more online shoppers to merchant sites. By this partnership, CoupontoPay wants to increase leads to its merchants that will help them grow their businesses online by itself.
Online traders face stiff competition from sites that source and sell the same products. Coupled with this is people’s tendency to rethink on purchasing decision and the resultant return of goods. This results in huge loss to the merchants. Unless and until persuasive content in the form of reviews, merchant strengths highlights, sales conversion becomes difficult. It is in this backdrop CoupontoPay offers a proactive role by promoting featured products of the store through content aided by aggressive digital marketing across social media platforms. For this partnership with Google is going to help online merchants enormously.
Identifying the target audience and devising the right communication strategy to persuade customers to play a vital role in capturing the market share. As a matter of fact, readers who form the reference community who want to recommend a product to their known ones and aspiring buyers who want to make real buying decision look for reviews to arrive at the buying decision. They are eager to know whether quality and price match their expectations. Quality products will not come cheaper, but with coupons, promo codes, and discounts, it is possible for savvy buyers to acquire their chosen products with substantial cost savings.
Having received the Google Badge as Certified Partners, CTP can place merchants’ products on Google Search, set up stores inventory on Merchant Center, and create Google Shopping campaigns. CTP has a dedicated in-house Google Certified PPC team campaigning assiduously for merchants creating the best AdWord campaigns driving targeted traffic to sales conversions. CTP is bullish for growth and looks for more affiliate programs.
According to CEO of CoupontoPay Prasad Sura, “it is all about No cost PPC Methods getting additional benefit.” He clarifies, “In the usual scenario, merchants have to pay for the PPC traffic to the agency they hire. But, when the merchant is an affiliate partner with us, we will do the PPC marketing free for them.” Here, CTP will not do the brand bidding process without the approval from merchant partners. Concerning this Sree Harsha Sura, the VP of CTP says, “If any store wants to do ‘No Cost PPC methods,’ they should communicate to us and seek our aid for that we will charge them.” On the contrary, if any store has affiliate marketing contract with CTP, then CTP will promote them by charging a minimum fee based on their monthly PPC budget (USD $250) for the minimum monthly budget. This is what CTP means by brand bidding.
Ultimately, it is a win-win situation for both merchants and CTP where the buying community is clearly of an advantage due to heightened competitions among online stores prompting them to offer more discounts for online purchase.
CoupontoPay is a coupon site offering coupons and promo codes for buyers in US, Canada, UK, and India. Their UK coupon site is known as Vouchertopay.co.uk and Indian site called as Coupontopay.in. They value the partnerships with their merchants across the USA, Canada, United Kingdom, and India.