Great post Jay. Whilst some older Millennials and GenX/Boomers who don’t use Snapchat regularly/at all may switch/start with Insta Stories, I agree that the Snapchat core will remain. If anything, I suspect it will crystallize GenZ’s passion and loyalty for Snapchat as they take back ‘their’ platform from the ‘oldies’. My 13-year-old daughter has already told me in no uncertain terms that she’s sticking with Snapchat — and who am I to argue ;)