Patient Advocate, Attorney, Traveler, Trekkie, father.
Insurance coverage is a hot-button topic. One of the biggest issues we at Sunrise Advocacy encounter is getting insurance companies to actually cover medications and treatments prescribed by physicians. Very often, insurance companies want to substitute their judgment…
Beware in dark theaters! No really, this week there were several announcements that beacons are being installed in places that usually ask you to turn off your smartphones!
As marketers, we work hard to gain trust and attention, looking to help our clients grow their business. But telling customers that a product is to be trusted, as a recent drugstore chain had done on the radio — claiming a product was ‘trust-able,’ doesn’t…