photo copywrite to iTunes / Drake / not me

I work in social media. I rewrote the lyrics to Drake’s Back to Back to what he might have written if he worked at an agency and the song was about social media… and his name was Craig not Drake.

If you aren’t familiar with the song/beat:

I’m not sure if this was a waste of 22 minutes of my lunch break or not, but here it is. Read in the cadence and rhythm of the song.


Oh man — Instagram, Instagram — post it up


Yeah, I learned the game from @garyvee so you can never check me

*the spacing on this article is formatted to be best read on mobile*

I’ve changed my mind on my most coveted Instagram tactic. Maybe you should too.

I run Instagram feeds for a living.

I do some other things too, but that is a large part of what I do in my role as Lead SM at the agency where I work. I got that job by starting an Instagram account to help brands reach consumers within a niche market. Blah blah blah… what I’m saying is, I doubled down on Instagram a long time ago, and I think maybe I’ve been doing it wrong.

When Instagram first came out I immediately loved the platform, and hated the 1:1 aspect ratio…

I’ve lived in South Carolina my entire life; on April 1, I’ll be moving 897 miles to the left and leaving everything I’ve ever known.

If you know me, I am probably the least likely person you know to leave my home state. I love South Carolina. I even started a company that is specific to the state. Ironically, it is the company that I started that has led me to make this move.

I began building that company 18 months ago. Lots of cool stuff has happened since then. It got noticed by a lot of key people and…

I might have been on to something there…

In 2013 I thought to myself, “I wonder if I could use Instagram as a career vehicle?”

In early 2014 I doubled down on the idea and I started doing it.

In mid 2014 I went public with it. Notice in the above screen grab from my personal twitter that I got no favs, no RTs; nay a fist bump, or a “Yes, that sounds like a reasonable idea!”

This is the part where I could say, “I told you so.”

But instead of that, here is what I would say to anyone, doing anything right now. The idea that I had 2 years ago will be the best way for you…

“Normal” shouldn’t be normal

It’s Friday morning. Early. I’m writing this at 4:53 AM. The world will be up soon, and I’m just wondering, will it be excited about the work it will be doing today? More personal now; will you be excited about the work that you will do today?

I’ve had several jobs (read: 6) in the last 5 years. I’ve gotten to work with a lot of different people. It is my unfortunate finding that most people do not like what they do. I know this because I was that guy too. It’s easy…

Some people think it’s weird when I tell them this YouTube video changed my life. That’s fine. It might not do anything for you if you watch it. But it might catalyze a new thought pattern that helps you refocus on what you want your life to be.

I get that it’s kind of an intense message, but I’m a guy, it resonated with me.

Oftentimes the biggest obstacle keeping people from chasing after their dreams is that they care too much about what other people think. What if they could set that aside? What if they stopped listening to people that said “you can’t” and started building their life around “I will.” I’ll tell you, it’s a #GameChanger.

Not everyone will understand your dream, and you don’t need them to.

Maybe that’s all you needed to hear today.

“I love people, and the hustle.” -Gary Vaynerchuk

What I learned from a year’s worth of watching @garyvee on YouTube

I’ve been watching Gary Vaynerchuk videos on YouTube for a little over a year. Put simply, the man has been a game-changer for how I think about life, specifically my ambitions.

  • I found Gary on twitter (@garyvee) through @Web, founder @WhenceCo.
  • I found @Web through his work with @RichFroning.
  • I found @RichFroning because he whips everyone @CrossFit.
  • I found @CrossFit because I was alive and the people have spoken.

Hey Gary, I just reverse-engineered how I got to you. #SocialEquity

#SocialEquity is why I am even writing this at all, because it matters. All of our interactions on social media…

Don’t be a fool.

I have some thoughts on complaining:


I used to complain about a lot of things, almost everything actually. Once I stopped seeing myself as a victim of my situation, I started to learn some things about people who complain, namely myself.

Complaining about our circumstances is a waste of our time. It’s a waste of our energy. It’s a waste of the person’s emotional wellbeing that we are complaining to. It’s a waste of our whole damn life. Complaining costs us every opportunity we once had to be positive. It costs us our social equity to be thought of as a force for change. It costs…

2015 will be the best year ever.

January 1, 2015. The start to the “best year ever.” I see it every year. Midnight tweets and champagne toasting FaceBook statuses. It’s all just posturing and spineless banter for 99% of people. It’s time to cut the bullshit. Get serious. Make it count.

Here’s the truth; if you are determined to change your life in 2015, I could not be more stoked for you. But I want to see that you are serious. It is going to be harder than you think. You’ve got to get out ahead of it. You need to build some momentum. You will need…

I love the last week of the year. It’s probably my favorite week of the year. I review everything about everything I’ve done throughout the year. You should too.

Be honest with yourself about 2014.

Did you meet your goals? Did you get that promotion? Did you make new friends? And for goodness sakes, did you have any fun? Get real. Your future self deserves good critique.

Review everything. Figure out what you liked. Do more of that. Figure out what sucked. Do less of that.

You can chart a new course in 2015. Now is the time to change your life.

(Actually, a year ago was the time to change your life, but more on that later.)

Craig Francis

I believe that dreams are in the details.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store