Craig Witt – Medium

Craig Witt

Craig Witt

How to Pivot Your GTM Organization to a Winning Data-Driven Approach

Unfortunately, many sales leaders still ignore the positive and comprehensive transformation that data has brought to the sales process…

May 9, 2019

How to Pivot Your GTM Organization to a Winning Data-Driven Approach

May 9, 2019

Craig Witt

Inbound vs. Outbound: Which Approach is Best for Your Global Go-To-Market Organization?

Most sales leaders agree that the goal of a Go-To-Market organization is to use predictable and precise approaches to engage the right…

May 9, 2019

Inbound vs. Outbound: Which Approach is Best for Your Global Go-To-Market Organization?

May 9, 2019

Craig Witt

8 Challenges Facing Small Marketing Teams

Small marketing teams regularly feel the challenge when their marketing budgets contract from one year to the next.

Apr 12, 2019

8 Challenges Facing Small Marketing Teams

Apr 12, 2019

Craig Witt

Evaluating New International Markets for your Business

As you seek to expand your business internationally, there are two important criteria for judging the potential of a new market: its…

Apr 12, 2019

Evaluating New International Markets for your Business

Apr 12, 2019

Craig Witt

Customization vs Standardization

Balancing Standardization and Customization on International Websites

Dec 10, 2018

Customization vs Standardization

Dec 10, 2018

Craig Witt

Establishing a Sales Team in New Markets

Tips for Establishing a Sales Team in New Markets

Dec 6, 2018

Establishing a Sales Team in New Markets

Dec 6, 2018

Craig Witt

How to Build a Multilingual Website

What to consider before you translate your company’s website.

Oct 9, 2018

How to Build a Multilingual Website

Oct 9, 2018

Craig Witt

Brand Across Borders: Research Your Customer

To win big internationally, brands must tap into what drives different customers in different markets. A nuanced approach to gathering and…

Oct 4, 2018

Oct 4, 2018

Craig Witt

Brand Across Borders: Study the Market

Businesses that want to successfully expand their market reach must do more than simply ‘show up’ in global markets. Does your marketing…

Oct 2, 2018

Oct 2, 2018

Craig Witt

The Role of Marketing in Data-Driven ABM

Closing deals in B2B enterprise sales means playing the long game. The Sales team needs to dedicate its focus on executing crucial outbound…

Jul 2, 2018

The Role of Marketing in Data-Driven ABM

Jul 2, 2018

Craig Witt

Craig Witt

Craig is an innovator of Go-To-Market strategies, frameworks and execution, and is an expert in helping organizations serve customers around the world.

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