I meet marketers, entrepreneurs, business owners and executives all the time and after they hear my background in taking different companies “viral”, the conversation always ends up in the same place. How can they make a viral video for their company? Often they have some ideas for specific videos they have thought up. They have seen companies like Dollar Shave Club, HelloFlo, or The Color Run and they want to know how they can do the same for their business. So here are three key points to understand before creating a viral video for your company.

Are you currently using video marketing to promote your company?

Many of the people…


Video marketing is the most powerful tool that currently exists for marketing a company or product and the democratization of video creation makes it possible for any company or individual to create video content. Consider a few pieces of data. YouTube is currently the second largest search engine in the world. 74% of all internet traffic in 2017 will be video traffic. 91% of teens use YouTube regularly compared to 66% who use Snapchat and 61% who use Facebook. How many companies are rushing to get on Snapchat but have a horrific YouTube presence? Still don’t believe me? …


There is something about human beings that naturally draws us to silver bullets. The idea is so appealing that there exists a singular and simple solution to a major problem. It’s especially easy to fall into this trap as an entrepreneur. Always looking for silver bullets is so dangerous because it gives you the wrong mentality and approach to so many aspects of entrepreneurship.

Funding

One of the areas where a silver bullet mentality will wreak the most damage is when you are trying to get funding. First off you shouldn’t believe that money will solve all of your problems because…


Speaking of great stories…

One of the best compliments I ever received while being rejected by an investor was when he told me, “I’m not going to invest but you are a great storyteller”. Storytelling and creating a compelling message is crucial to marketing but it’s also very applicable to almost everything you do as an entrepreneur. Whether you are pitching an investor, rallying your team to meet a deadline, or telling people about your company you will always be telling your story. And if you’re raising money you are going to get rejected a lot more than not, so might as well make…

Jay Davis

CEO/Founder of the video marketing agency Creatably, Expert on online video marketing and virality, over 100 million views on YouTube and Facebook

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store