5 Creative eBook Landing Page Designs
You’ll want to make an eBook landing page for two reasons:
1- To turn eligible leads into customers.
2- To expand the email list’s audience and turn it into a resource for potential customers.
Choosing the right landing page template for your eBook, on the other hand, can be a time-consuming process.
The following are some of the questions that might be bothering you:
1- Should you write a long or short copy?
2- Which landing page builder is best for your objectives?
3- What color schemes do you employ?
But don’t worry; the five design examples (along with 15 templates) below will show you how to make your eBook landing pages look great.
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1. The short and precise eBook landing page
You can need a longer eBook landing page to provide enough detail for your audience to convert.
However, there are moments when you could make it shorter, such as when your visitors:
1- are already aware of your bid thanks to a referring website or email
2- aren’t expected to pay for your eBook because they know and trust you because they’ve been interacting with your content
Here are some models you can use right now if you’re looking for short eBook landing page examples:
Let’s look at why you would need a longer copy now that you know what a basic, short design looks like and why you might want to use it.
2. The long and detailed eBook landing page
Note: For a short or long eBook landing page, you can use any of the designs featured in this article; all of the templates are entirely customizable.
There are three scenarios in which a long landing page for your eBook is required:
1- Whether your target group consists of professionals or people who, by nature, want a lot of details before signing up for anything.
2- When you ask them to purchase an eBook or fill out a lengthy form.
“Long copy sells more than short copy, especially when you are asking the reader to spend a lot of money,” said advertising legend David Ogilvy.
3- When you want to increase the visibility of your landing page in search results (more on this in the bonus section below)
In all three of these instances, the longer copy is preferable.
The next step is to use colors correctly on your landing pages.
3. The eBook landing page in one color scheme
Have you ever landed on a page and wondered why the colors appear to be at odds with your vision?
The most common explanation is that the landing page designer didn’t have a strong eye for color selection.
Either that or they misjudged the color combinations they used, believing they would appeal to the eyes of their audience when, in reality, they did not.
The argument is simple: you need to use well-balanced color combinations on your landing pages for them to appeal to potential eBook readers. The last thing you want to do is scare them away.
Here are three landing page models for your eBook landing page that have nice color schemes:
4. The season-relevant eBook landing page
This type of design works well if you want to theme your eBook around a specific season, such as Thanksgiving, Christmas, or New Year.
The best thing about season-specific landing pages is that they reach people right where they are when a holiday is approaching. Visitors will see the seasonal link your eBook creates as soon as they arrive on your web.
Pertinence and relevance are the same things.
You’re informing people that purchasing your eBook during that season makes sense, which is crucial for conversions (i.e., eBook downloads).
The more interesting (contextual) your page is to tourists, the more likely they are to convert.
However, relevancy of copy and photos to a season isn’t the only consideration; what your readers want to see — above all else — is the value of your eBook. As a result, make it clear.
Here are some seasonal landing page examples that you might use for your eBook:
5. The how-to eBook landing page
If your eBook is about showing people how to do something unique, a how-to landing page template would be ideal.
On a landing page for a how-to eBook, there are two essential elements:
1- A short history of your experience with the subject of your eBook
2-A summary of the most important points you’ll cover in the eBook
First and foremost, sharing your experience is an excellent way to demonstrate to your readers how knowledgeable you are about the subject of your eBook.
Consider this scenario: you have an eBook on “How to Start an Event Planning Company,” and your eBook landing page tells a brief story about how you raise $50,000 per month from the business.
You’ll earn their confidence by demonstrating that you’re able to teach them. They’ll be persuaded it’s a good idea to download your content until they see your expertise.
Second, including a summary of your eBook’s key points offers readers something concrete to anticipate.
This template, in particular, is ideal for a how-to guide:
Bonus: 4 costly landing page design mistakes to avoid
1. Navigation links
Is it essential to have navigation on a landing page?
In a nutshell, the answer is no.
The sole purpose of your eBook landing page is to generate leads and conversions.
The main goal is to persuade your audience to read your copy and send their email addresses to receive your eBook.
Since you just want visitors to read your copy and sign up for the eBook, you can delete any navigation links (or other elements) that could distract them from doing so.
Consider the landing page’s navigation links in this way:
1 diversion = 1 connection
2 distractions = 2 ties
And so forth.
You get the idea: the more navigation links you have, the more potential leads would be distracted on the website.
Each of the seven navigation links in the example below creates a distraction that may deter visitors from signing up. Visitors may choose to click some of those links when they’re on the website, so the page may not be performing to its full potential.
We’re not saying it’s a bad example; in fact, it’s fairly common for businesses with large information centers to host them on their website in this manner so that their users and consumers can access them more easily.
(One interesting point to note is the social proof factor — according to SEMrush, 4.4k people have already downloaded their report.)
However, with landing pages, this navigation overload can be easily avoided for single ebooks.
You don’t need a website (especially one as complex as this one) to have a landing page.
Landing pages with no navigation links, such as the one below, force visitors to concentrate on your downloaded book. Any other link that leads somewhere else will not distract them:
What should be on a landing page?
So, if you want your eBook landing pages to be as unobtrusive as possible, what do you place on them?
The most important feature is a CTA button (a call-to-action button). A single, fast, precise, and easily visible button leads to the eBook download.
Show your leads a brief snippet of what they’ll be signing up for before you put the CTA button — the eBook’s cover and a short copy (the headline, the eBook’s title, a description, etc.). That’s all there is to it; any additional detail is optional!
2. No white space
The lack of white space on your page is a big blunder to avoid.
White space in architecture does not necessarily imply white spaces (as in color). Instead, it refers to unmarked or unused areas.
White room, simply put, lets you declutter your visuals and copy.
It directs your reader’s attention away from the rest of the page and toward a single goal: determining whether or not to sign up.
3. Messaging everyone
Define who you’re talking to — messaging everyone on your page is the same as messaging no one.
Here’s what everyone’s messaging looks like:
Get a free copy of our event management e-book.
But here’s how you can reach a particular audience:
Get our free beginner’s guide to event management.
Can you see the distinction? The first addresses all event managers, while the second is more targeted, addressing newcomers specifically.
Create separate landing pages for each section of your audience if you need to interact with more than one.
4. A complicated form
Are landing pages effective at generating leads? Yes, in a phrase.
However, the page requires a simple form that your leads should fill out before downloading your lead magnet (in this case, the eBook).
If you overcomplicate the form by using a long list of fields, your lead will become suspicious of your motives and abandon it.
That’s something you don’t want to happen. As a result, limit the form to only the most important information, such as “First name” and “Email address.” Almost all of the landing page examples above have a short form like this.
Also, place the form so that it is easy to see and fill out all of the fields before downloading.
5. No on-page SEO
It’s quick to get all technical and imaginative with your landing page, tweaking the headline, copy, and overall design to increase conversions. But it isn’t the only thing you can optimize for.
On-page SEO is required; if you don’t know what SEO stands for, it stands for Search Engine Optimization.
On-page SEO, on the other hand, is the method of organizing elements (titles, words, images) on your page so that it appears in search results when your audience searches for topics related to your eBook.
As a result, failing to optimize your eBook landing pages for conversions means you’re missing out on potential signups, and the website is no longer the lead generation tool it could be.
How do you optimize your page for search engines?
Here’s a clear seven-step plan for improving your Google page rank:
1- Choose a focus keyword: Look for a specific keyword that your audience looks for and that is related to the subject of your eBook.
How to start an event planning company, for example, is a keyword that is searched 1,600 times per month. If you want to refine your landing page for new event managers, you can use this keyword as the focus keyword.
2- Use your focus keyword in the title and the headers and subleaders of your website.
3- Mention your focus keyword throughout your website: Mention your focus keyword throughout your eBook landing page copy where it is appropriate.
4- Include your focus keyword in the URL slug: change your URL slug to include your focus keyword.
5- When linking to your landing page, use the keyword and its variants: anytime you connect to your landing page — whether from inside or outside of your website — make sure to include a meaningful anchor link, preferably containing your keyword (rather than just “click here”).
6- Word Count: Most Google-ranked pages contain at least 1,000 words. Since these pages have more in-depth content, search engines prefer to rank them higher.
7- Page speed: Use a good landing page builder or a hosting solution that will keep your page running smoothly. Users do not wait for pages to load for long periods; instead, they click back and leave. Quick pages are also preferred by search engines.
8- Create connections: Links are confidence signals, and there is a connection between pages that rank well in search engines and those that have a lot of links. Connect links to your landing page if possible (and it makes sense for the user) to pass on the link juice from other reputable sites.
All of this indicates to search engines, especially Google, that your landing page contains relevant material.
Finally, encourage visitors to download your eBook.
The bottom line is that you should build your landing page so that it is simple to use and read for your guests, and that it persuades them to convert and become leads.
That is to say, make sure you: 1- Don’t compromise usability in the name of a “nice-looking design”
2- Put the clarity of your eBook’s message ahead of everything else.
3- Speak to just one group at a time.
4- Have a simple and noticeable call-to-action button.
5- Use a straightforward method.
6- Don’t have navigation connections that detract from visitors’ ability to concentrate and convert.
7- Make use of white space to declutter and draw attention to your bid.
You’ll get more leads and downloads if your visitors have a positive experience with the material on your sites.
While we’re on the subject of eBooks, here’s a handy list of websites with free eBook templates to help you get started.
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