How to Get More Digital Results for Less Money
Growing your brand can be challenging, especially when online competition is at an all-time high and budgets are bursting at the seams. Crafting your digital marketing strategy to attack this problem is key. These three tips should help you gain traction, keep your bottom-line intact, and help your marketing soar:
If you aren’t using video to reach your audience, you’re behind the times. Customers are visual, and they quickly become engaged when watching a video. Facebook and Instagram have made it easy to disrupt the status quo, and longer videos can be watched on YouTube — all accessible from a mobile device.It’s a quick, cost-effective way to make a splash while keeping the brand top-of-mind.
Analytics and Big Data
It’s very important to know your audience and what makes them take notice. Going over the analytics on who visits your site and other platforms, and what they are doing is not only beneficial, but it helps you steer your money to the right areas. Information is golden, and not using it is harmful in a number of ways. If you don’t have someone on the team who knows how to extract and utilize your data, it’s time to make some changes.
Target and Optimize
Using targeted ads allows you to be specific in who you are trying to reach, instead of spreading those dollars across the masses. This is a very effective way to get results. Optimizing your ads allows you to tweak your advertising as you get the results for quick changes and greater ROI. Being able to correct any issues while your campaigns are still running saves time, money and improves the productivity of your marketing.