Is Facebook Doing Away with Organic Reach?
Gone are the days when you simply built up a following on Facebook, shared your content and your followers were able to see your link. As Facebook becomes more sophisticated, it is important to learn how to market your business properly through social media. Organic reach is basically gone on Facebook, as only a small fraction of your followers are going to see your posts anymore without paid support. Allow us to provide two very simple ideas on how to start get past this.
Consider Sponsored Posts
To get your posts in front of a wider audience, it’s time to start spending your marketing dollars on sponsored posts. For a few dollars, actually for even just $1/day, you can get your post out in front of people based on specific demographics. You can choose to have your post promoted to people who are already following your business, or specifically leave out the fans you already have. There are several options, but why not spend a dollar a day to find out what works best for you.
Create Content Worth Sharing
People can view the content you have to share when their friends on social media decide to share your post. This is why it’s important to create content that is useful and informative. You want the people who read your content to want to share it with their own followers. In this way, your post can reach a much wider audience than your own organic reach or sponsored post. If a piece of your content goes viral, it has the potential to be seen by millions.
Organic reach through Facebook is basically over, but that doesn’t mean you can’t reach a wide audience without having to pay large sums to advertise. Create content that is interesting, and it’s going to be shared by others. The more people share your content, the bigger audience you will be able to reach without having to pay for it.