This is the best, most ethical writing I’ve ever read on consultative sales, devoid of machinations, manipulation and self interest, as well as industry-centric buzzwords. Excellent. Thank you very much. Saving the article. Really helped me wire my thinking in many spots and rewire it in others. Encouraged me too in areas of serious doubt. Painted a different pictures of the sales process for me. 5 stars.

Michael Toebe — Specialist — Reputation and Crisis

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Writing on reputation, risk, decision making and crisis in business, politics, sports, entertainment, higher ed, healthcare and social media.